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The Skin Care Line That Wants You To Know The Truth About What Goes On Your Face

Paula’s Choice is a U.S.-based, cruelty-free, fragrance-free skin care line that came about because founder Paula Begoun didn’t like her options on the shelves. Begoun’s own battles with acne and eczema drove her to look for solutions by researching and reading labels. And what she learned was shocking: the stuff she was using to help her skin was likely making it worse.

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Paula quickly became an outspoken advocate for truth-telling about skin care safety. Fast forward to 1995 and the Paula’s Choice brand launched with a mission to produce safe, effective skin care that delivers on its promises.

The product

The Paula’s Choice line includes all the essentials — boosters, serums, moisturizers, exfoliants, cleansers and even a men’s line. I personally have been using the Skin Perfecting BHA Exfoliant and the Peptide Booster.

I have one word for the results of this 1-2 skin care punch: Wow.

Catherine Brock, 47-year-old Budget Fashionista

Seriously. If you’ve been hanging around Budget Fashionista for a while, you know I’ve used lots of great skincare products. But these two together are among the best.

I started using the exfoliant and the booster at the same time, so I’m sharing the combined results. These products have taken years off my face, without irritation or increased sensitivity. No upset or damage to my skin moisture barrier. And, my face is firmer, brighter and more evenly toned. Also, that annoying wrinkle between my eyebrows looks way less harsh.

All that seems super subjective, I know. But here is what I can tell you objectively. In the two months since I started using Paula’s Choice, I’ve been asked three times if my daughter is my sister. She’s 27 and I’m 47. I would get that question occasionally when I was much younger, but it’s been a rare occurrence in recent years. For that reason, I’m hooked on this stuff.


Catherine Brock with no makeup on
Apologies if this is too “real,” but this is me with no makeup and no retouching. This is the “after” pic. You’ll have to take my word for it that my skin looks way better than “before.” For what it’s worth, I’m 47.

You’d buy these products because they work. Take a look at the reviews at for corroboration on that point.

But there are other reasons to love this brand as well. The line is cruelty-free, the company is environmentally conscious, and the formulations are carefully developed from research.

Oh, and did I mention you can book a free and private skincare consultation with the Paula’s Choice experts? It’s true! Book your consult right now.


Shop Paula’s Choice at or Amazon.

Thank you to the Paula’s Choice team for providing me with the products reviewed in this post.

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